How to Sell Gold: The Sona Buyers Process

Selling gold should be a clear transaction. Sona Buyers structures the process around identification of the item, purity and weight assessment, valuation, customer confirmation and payment.

1. Bring or Arrange Your Gold Assessment

Customers can contact Sona Buyers about gold jewellery, old gold, coins, bars and other eligible gold items. Depending on the service, branch or doorstep assistance may be available.

2. Purity and Weight Assessment

The gold is examined and assessed for purity and weight. Learn more about gold purity testing before your visit.

3. Valuation Based on the Applicable Rate

The valuation considers verified purity, eligible gold weight and the applicable market rate. Customers can review today’s gold price information as part of the process.

4. Confirm the Transaction and Receive Payment

Once the customer understands and accepts the valuation, the transaction can be completed and payment arranged according to the applicable process.

Specialist Services

Sona Buyers also provides release pledged gold, old jewellery selling and instant cash for gold services.

Frequently Asked Questions

What do I need to sell gold?

Requirements can vary by transaction and item. Contact Sona Buyers before visiting if you want to confirm the documents or identification needed for your specific transaction.

How is my gold valued?

Valuation generally considers verified purity, eligible gold weight and the applicable gold rate, along with the characteristics of the item.

Can I sell pledged gold?

Sona Buyers provides a pledged-gold release service. Contact the team to understand the applicable process for your pledged jewellery.